The Row founders, Mary-Kate and Ashley Olsen, selected furniture for the space, including this Frank Lloyd Wright table.

Located on the second level, the new store-in-store’s design was created exclusively for Forty Five Ten. It takes cues from tenants of The Row’s brand: clean, minimalist, and modern. A muted color palette plays off a rich mix of textures, thanks in large part to the room’s showpiece: a vintage Fritz Hansen teddy fur sofa from the 1940s. Custom drapes made in Italy by Loro Piana cover the room’s floor-to-ceiling window with Juliette balcony.

Mid-century furniture designed by Frank Lloyd Wright was personally selected for the space from local galleries by The Row founders, Mary-Kate and Ashley Olsen. Among the standouts, you’ll find a low, hexagonal mahogany table Wright designed for Heritage-Henredon and a circular mohair ottoman an arresting shade of blue—both from the 1950s.


The Laurlyn Tunic with the Tulu Skirt.

div-the-row-nadine-coat-div, the-row-sporty-bowler-handbag

The Nadine Coat and Sporty Bowler Bag.

The Lady Bag in Ivory.

The store-in-store features women’s ready-to-wear, shoes, handbags, and accessories. The men’s collection will also have a presence, including a special edit of suiting and outerwear brought in especially for the launch and available for a limited time.

“We have a lot of different moments throughout our stores, because I always want to create immersive, dynamic, and experiential environments,” says Cole. “The addition of this store-in-store at our Dallas flagship will only further add to our clients’ sense of discovery.”


The room's showpiece—a vintage Fritz Hansen teddy fur sofa from the 1940s.