LUX PRIMA

03.18.2019

Y/PROJECT Suit, ELLERY Earrings

For some, luxury is connected to time: the craftsmanship that goes into making things, the quality and longevity of a certain piece, or the little bit of extra time afforded by a daily convenience. Luxury can also be defined in terms of creativity—the sheer freedom to dress, create, and express ideas as an individual. For others, it’s about empowerment and the ability to amplify ourselves by the choices we make. (I think we all know the transformative power of a bold red lip, the perfect heel, and a strong jacket.) For me, luxury is all of the above. That’s why we strive every season to offer quality designer pieces that inspire creativity and expression—all while boosting your mood and confidence. It’s truer this spring than ever before.

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AREA

LUXURY CAN ALSO BE DEFINED IN TERMS OF CREATIVITY—THE SHEER FREEDOM TO DRESS, CREATE, AND EXPRESS IDEAS AS AN INDIVIDUAL.

MARINA MOSCONE Suit, FRANCESCO RUSSO Shoes, ADAM SELMAN x LE SPECS Sunglasses & EXCLUSIVE LA BOUCHE ROUGE Lipstick

This season coincides with our New York debut at the Shops in Hudson Yards. Yes, we’re officially coast to coast! In that spirit, we commissioned LA-based landscape photographer Hamish Robertson to capture vignettes of New York City for our campaign, LUX PRIMA (“luxury first”). On them, we juxtaposed our favorite pieces from the spring collections shot by Katy Shayne. There’s shimmering lace drama from Marc Jacobs, ruffled leather from Rodarte, embellishments from Dries Van Noten, chiffon plumes from Y/Project, sculpted suiting from Marina Moscone… all beautiful things we look forward to seeing on the streets of New York, Dallas, Napa, Aspen, Miami—everywhere!

Kristen Cole President, Chief Creative Officer

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MARC JACOBS Apparel, NICHOLAS KIRKWOOD Shoes, LELE SADOUGHI Earrings & WARE OF THE DOG Pet Accessories

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(Clockwise from top left) SAINT LAURENT, AMINA MUADDI, FABRIZIO VITI, SAINT LAURENT

BALENCIAGA

ROSIE ASSOULIN dress and shoes, LELE SADOUGHI earrings

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SIES MARJAN apparel, AREA shoes

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SACAI apparel, SOLOVIERE shoes

LELE SADOUGHI Headband, BEGUM KHAN Earring

DRIES VAN NOTEN shirt, THE LIBRARIAN vintage book

JIL SANDER dress, DITA sunglasses

RICK OWENS dress and bra top, ELLERY earrings & AMINA MUADDI shoes

LEMAIRE apparel, IPPOLITA earrings

LEMAIRE apparel, IPPOLITA earrings

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BROCK COLLECTION

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JIL SANDER

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BROCK COLLECTION apparel, FABRIZIO VITI shoes

DRIES VAN NOTEN

MIU MIU

AMINA MUADDI

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SANDY LIANG dress, SUZANNE RAE shoes & DARNER socks

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ADAM LIPPES dress, BRENT NEALE earrings & EXCLUSIVE LA BOUCHE ROUGE lipstick

ADAM LIPPES dress, BRENT NEALE earrings & EXCLUSIVE LA BOUCHE ROUGE lipstick

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