caryatid (car·y·at·id) - /kerēˈadəd,ˈkerēəˌtid/
a pillar in the form of a female figure used in classical architecture

curyatid (cur·y·atid) - /kyo͝oˈrādəd,ˈkyo͝oˌrādəd
a pillar in the form of video art by female and gender nonconforming artists commissioned by Forty Five Ten

For our newly opened New York store, we designed by thinking (quite literally) outside of the brick-and-mortar box. Our separate, gallery-inspired spaces were created to foster distinct shopping experiences, while artist collaborations filled the unique environments with art and custom fixtures.

The effort extended outside the storefront with a creation of a towering digital pillar located on the ground floor of the Shops at Hudson Yards at the entrance of 10th and 33rd. Two stories tall, comprised of 28 connected screens, and anchored by a glass-brick fixture designed by Snarkitecture—it’s a modern-day canvas ideal for emerging digital artists.

This spring we’re pleased to announce Curyatid, an ongoing video art series featuring site-specific work by women and gender nonconforming artists curated by New York art consultancy firm, Cultural Counsel. “Forty Five Ten strongly believes in supporting artistic experimentation,” says Kristen Cole, Forty Five Ten President and Chief Creative Officer. “We’re proud to empower artists through this new microgrant program.”

Tying back to the lineup of artists and the unique digital format, the series title is a portmanteau of “curated” and “caryatid,” a stone carving in the form of a draped female figure that functions as a column in classical architecture.

First on display this season: artist Hayden Dunham, who currently lives and works in Los Angeles and New York. Her work has previously shown in prestigious gallery and museums, including MoMA PS1 and New Museum in New York. Exclusively for this installation, she created v: the return (2019), an abstract of a dove in flight. “The piece is a welcoming for transformation,” she says. “It’s going towards an opening.”

In New York? Stay tuned for the next artist’s work in the series out early May.

“Gender can feel really heavy. I don’t see myself as a woman. Or man. Or gender nonconforming. Or human. I am something else. Hard like ice—soft like vapor. Warm snow. My gender can materialize differently inside and outside of my body. The way people see me is different than how I am. My body is an illusion that comes with a specific history. My body is a container for me to rest in that is open and malleable and always shifting. It does not have to be held to the way it looks physically. That way of thinking I find so limiting. There is so much more here than what is physically apparent. This is one of the reasons I feel sight can be limiting. It supports binaries that hold lines. That are tight feeling and also often not reflecting all of this other material that is so beautiful and open. Liquid.” —Hayden Dunham