IN WITH THE OLD
High-polished chrome, floor-to-ceiling confetti Marmoreal, a charming automobile sphere sculpture by artist Lars Fisk… This dark, sexy, ultra-modern setting by way of the ’70s isn’t exactly the place you’d anticipate finding alongside Forty Five Ten’s other luxury and contemporary spaces in Hudson Yards, and yet there it is.
For our fashion diehards, collectors, and industry pros, we’ve created an immersive and highly edited spot dedicated to showcasing esoteric ranges from mid-century Bakelite bangles to ’80s quilted CHANEL bags. Meet Forty Five Ten VINTAGE, the newest concept we launched at our New York store in spring. Now, a major part of the edit is available online, too.
Forty Five Ten VINTAGE highlights hand-selected finds across a wide range of categories in fashion and design. “I wanted to do something really special for our New York shoppers—something designers, stylists, and all fashion girls would love,” says Kristen Cole, President and Chief Creative Officer.
For the collections, we’ve worked with individual vintage collectors—each specializing in their unique categories—to source the best designer vintage. “The relationship with our collectors has evolved and grown,” says Cole. “To start, I gave a very loose directive of what I was looking for—what inspires me—and from there, they took a deep dive into what they know best.”
What they know best includes fashion, art, books, jewelry, handbags, and furniture. Women’s ready-to-wear sourced by Austin-based friends at Archive—rare runway from CHANEL, Zandra Rhodes, Moschino, Hermès, and more—is currently focused through a ’70s–’90s lens. (“I love how these pieces tie so effortlessly to the trends we’re seeing on the runway today, and to the rest of our assortment.” says Cole.)
The handbag selection, with a range of decades and designers, drops two names nearly every serious collector has sought after: Birkin and Kelly. Printed matter sourced by a longtime LA-based friend at The Librarian, includes vintage fashion magazines and titles on art and New York culture.
And in the jewelry cases, statement pieces collected by Vada are arranged by decade and mood to create little vignettes. (Think Victorian, ’50s pop, Art Deco…) Also leading the jewelry charge is Houston-based Tenenbaum Jewelers, the largest modern, estate and antique fine jewelry store in the southern US.
Of course, given the nature of vintage, all pieces are one-of-one and the inventory is constantly refreshing as the collectors’ add their finds. We hope you enjoy the hunt!