BY ANY OTHER NAME

Cotton shirtdresses, easy poplin tops, lightweight linen pants… the perfect uniform for summer is easy in spirit, but sometimes tough to find. Thankfully, one of our favorite designers has taken on the challenge. Rosie Assoulin—known for her statement pieces playing with volume, pattern, and intricate details—has introduced a brand-new collection with her husband Max.

Meet By Any Other Name, a tightly edited collection of wardrobe staples meant to be worn daily. It’s a self-described “informal expression of Rosie’s designs outside of her namesake label.”

“It’s basically everything I want to wear every day,” says our President and Chief Creative Officer, Kristen Cole. “Travel-ready and so easy to accessorize—these are the pieces you live your life in.”

To illustrate that point, the brand’s current lookbook was shot in New York, showing the colorful, effortless pieces where they belong: walking the sidewalk, riding a bike, stopping by the bodega, and enjoying a slice of pizza on the street.

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