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Byredo’s cutting-edge perfumes, candles, and body care are revered by beauty insiders firstly for their uniquely evocative scents. But the unique names (Gypsy Water, Mohave Ghost, Bibliothèque…) and minimalist packaging are major draws, too. Ben Gorham—a tattooed Stockholm art-school drop-out and former pro basketball player—launched the boutique fragrance house in 2006 after a chance encounter with a perfumer and a trip to India inspired his vision of translating memories and emotions into fragrance.