OUR STORY

Dallas-born boutique Forty Five Ten merges fashion and art, inciting the new, the unconventional, the eclectic, and the inspired. The brand presents global luxury and emerging talent in women’s, men’s, design, and beauty.

Founded in 2000 by Brian Bolke and Shelly Musselman, Forty Five Ten immediately established its trademark sensibility thanks to its strong roster of experimental and unconventional designers. After being acquired by Headington Companies in 2014, the brand expanded its footprint with the opening of a flagship store in the heart of downtown Dallas in 2016.

The flagship, along with additional brick-and-mortar locations in Napa and Miami, and new stores opening soon in Aspen and New York, earned Forty Five Ten the reputation as an anchor of neighborhoods on the rise.

In 2018, Kristen Cole was appointed as Forty Five Ten President and Chief Creative Officer, setting in motion the next iteration of its growth.

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