About

About

Forty Five Ten opened its doors in April 2000.
Since it’s inception, it has become Dallas’ premier boutique destination,
with an international reputation of offering the “best of the best.” Forty Five Ten has been
an arbiter of Dallas fashion, with its compelling roster of established and emerging designers
and its artful and innovative product mix.

Named for the street address of its original store, an 8,000 square foot renovated
historic building on McKinney Avenue, Forty Five Ten has evolved into
a brand with international influence.

For over 15 years, Forty Five Ten has helped foster many designer careers, developed memorable collaborations and garnered high acclaim from the fashion world at large.

As the brand expands into its new 37,000 square foot flagship in downtown Dallas and unveils new locations, the world of Forty Five Ten continues to transform the luxury retail experience
as it exudes warmth, inspiration, surprise and delight.

About

Brian Bolke

Brian Bolke

President/Partner/Co-Founder

Intuitive, innovative, and stylish, Brian Bolke is regarded as a retail savant in a city that loves to shop.

The Dallas-based luxury merchant has a long history in the retail realm. Prior to founding Forty Five Ten, Bolke held positions at fashion powerhouses I.Magnin and Neiman Marcus – where he served as store designer. He later opened a cult, style-driven flower shop, Avant Garden. In April 2000, he parlayed the flower trade into a more fashion-minded venture with the late Shelly Musselman, and Forty Five Ten was born.

Over the last 16 years, the store has become Dallas’ premier boutique destination with an international reputation for offering the “best of the best.” Housing a world-class mix of the top collections for women, men and home, all merchandised with a distinct point of view, along with an acclaimed café, the T Room, the store has become a sought out destination. It has attracted a clientele ranging from Oprah and Laura Bush to Gwyneth Paltrow, Victoria Beckham, Steven Tyler and Rihanna.

Bolke is renowned for his fashion foresight, and his store was the first in Dallas to offer some of the world’s most sought-after labels. Every piece in Forty Five Ten is meticulously curated, reflecting Bolke’s uniuqe creative vision. “In the end,” he says, “it’s all about the edit.” Furthering his aesthetic reach, in 2012 Bolke opened Five and Ten, an edited “sister store” in the iconic Highland Park Village.

In 2014, Forty Five Ten entered into a joint partnership with Headington Companies in the development of a flagship location. A new 37,000-foot store is poised to open in late 2016, across from The Joule Hotel in downtown Dallas. Another store in Houston’s River Oaks District is also slated for Fall 2016.

Bolke is committed to the Dallas community through his support of many local organizations – a tradition he started with his late business partner at Forty Five Ten’s inception. In addition to hosting numerous charities within the store, Bolke is personally involved with TWO x TWO for AIDS and Art, the Art Ball benefiting the Dallas Museum of Art, the Dallas Contemporary, The Family Place, and numerous other philanthropic organizations.

Taylor Tomasi Hill

Vice President Creative/Fashion Director

Taylor Tomasi Hill joins the Forty Five Ten team as Vice President Creative/Fashion Director. With over a decade of experience in the editorial world, including positions at W Magazine, Teen Vogue, and Marie Claire, and her subsequent role as Creative Director of the online pre-sale site, Moda Operandi, Taylor brings a depth of sartorial knowledge and a singular point of view to the brand.

With a belief that style goes deeper than seasonal trends, Taylor champions a buy that highlights the best of the collections, focusing on pieces that feel at once playful, refreshing, classic, and effortless, regardless of the wearer’s age or lifestyle.

This fresh fashion ethos, combined with her passion for encouraging new talents while supporting and established brands is fully realized in TTH, Taylor’s highly curated selection of pieces. TTH can be experienced at both the brand’s standalone shop in Dallas’ iconic Highland Park Village and in a larger space inside the new Forty Five Ten on Main.

Nick Wooster

Men’s Fashion Director

Nick Wooster’s illustrious tenure in the menswear space has spanned over 30 years with jobs at Calvin Klein, Barneys New York, Ralph Lauren, Bergdorf Goodman and Neiman Marcus, where he held the position of Men’s Fashion Director. A true fashion authority, Nick continues to push boundaries through his work and distinctive personal style.

Nick Wooster has been named style editor at AtLarge Magazine, whilst focusing on collaborative projects with Barneys, Birchbox, Cadillac, Forty Five Ten, Kiehls, Lardini, Pringle of Scotland, and Tiffany & Co.. His presence and influence in the industry gained him recognition on the Vanity Fair International Best-Dressed List.

Shelly Musselman

Co-Founder

It has been said of Forty Five Ten co-founder, Shelly Musselman, “in a world of fakes, Shelly was the real deal.” Her warm spirit, southern grace and love of fashion created a genuine energy that became the foundation of the Forty Five Ten experience.

Shelly was always there, ready to greet clients and share in their personal joys and love of fashion.

Contact

  • FORTY FIVE TEN ON MAIN

    214.559.4510

    1615 Main Street,

    Dallas, Texas
    Store Hours:
    Monday through Saturday
    10 until 6PM
    info@fortyfiveten.com

  • FOR HOME FORTY FIVE TEN

    214.559.2280
    4510 McKinney Avenue,
    Dallas, Texas
    Store Hours:
    Monday through Saturday
    10 until 6PM

  • TTH FORTY FIVE TEN

    214.252.0510

    60 Highland Park Village,

    Dallas, Texas
    Store Hours:
    Monday through Saturday
    10 until 6PM
    Sunday: Noon until 5PM

  • FORTY FIVE TEN RIVER OAKS

    281.560.4510

    4444 Westheimer Road,Suite F100

    Houston, Texas
    Store Hours:
    Monday through Saturday
    10 until 7PM
    Sunday: Noon until 6PM

  • T ROOM

    214.559.2332
    4510 McKinney Avenue,
    Dallas, Texas
    Store Hours:
    Monday through Saturday
    11 until 2:30PM
    troomevents@fortyfiveten.com